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From the book Entrepreneurship: Theory, Process, and Practice (9th ed.) by D.F. Kuratko. Cal Whiting believes entrepreneurs need to address the importance of ethics in their organizations. However, in his own company he is unsure of where to begin because the entire area is unclear to him. What would you suggest? Where can he begin? What should he do? Be as practical as you can in your suggestion.

Operation Management, Management Studies

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