From the e-Activity, evaluate the use and applicability of Radio Frequency Identification Devises (RFID) in industry today. Choose a company and provide at least two examples of how these devices can be used to improve productivity in its operations.
•From the case study, assess the benefits and risks associated with this type of technology that should be considered by Mr. Bracket. Identify at least two possible risks that the company might face and suggest ways to mitigate them.

From the e-Activity, examine some of the steps that are involved in designing goods and services. Select two services or two products that are currently on the market. Use Exhibit 6.1 from Chapter 6 of the text to compare and contrast each step, and determine the similarities and areas where they differ.
•From the e-Activity, suggest at least two changes to specific areas of the process design phase that may lead to improvement in operations. Provide a rationale to support your suggestion.

Compare and contrast the service positioning matrix and the product process matrix in terms of their differences and similarities.
•Provide at least one example currently used in business for each of the matrixes and evaluate their benefits and limitations within the industry you chose.
•Evaluate how each matrix is unique in the way it addresses the needs of the customer.