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Q. Show & Sell can advertise its products on local radio also television (TV). Advertising budget is limited to $10,000 a month. Each minute of radio advertising costs $15 also each minute of TV commercials $300. Show & Sell like to advertise on radio at least twice as much as on TV. In meantime, it is not practical to use more than 400 minutes of radio advertising a month. From past experience, advertising on TV is estimated to be 25 times as effective as on radio. Determine optimum allocation of budget to radio also TV advertising?

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Operation Management, Management Studies

Category:- Operation Management
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