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Management Studies

From a marketing viewpoint, price is the money exchanged for the ownership or use of a product or service. From a consumer’s viewpoint, price is often used to indicate value when it is compared with perceived benefits such as quality, durability, etc. In this section, you are asked to address the following:

What is the pricing strategy you have adopted for your product or service?

Are there established price points for these products or services in you area? What are they? What will you charge for your services?

How will your price compare with your competitors?

Is your customer base price sensitive? Will a small decrease in price versus your competition gain you extra market share? Conversely, will a small increase in price versus your competition cause you to lose market share?

What discounts should be offered to your customers (if any)?

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HR Management, Management Studies

Category:- HR Management
Reference No.:- M92592587

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