Format / Layout of Assessment

Report: Cover Page
Table of Contents
Synopsis / Executive Summary Introduction

Findings Conclusion Recommendations Reference List Appendices

Assessment Instructions Each individual student will write a 1,500 word report on a critical strategic management issue for an organisation of their choice in the Tourism and Hospitality industry.

Students are encouraged to engage with a Tourism and Hospitality business identified in the course or draw upon their own industry experience to uncover a key strategic management issue for a business in the Tourism and Hospitality industry.

Some key areas of strategic management in the Tourism and Hospitality industry that may be of interest could include the following; competition, resources, competitive advantage, business level strategy, corporate level strategy, organisation structure and controls, globalisation, entrepreneurship, leadership and sustainability.

This assessment seeks to develop the critical thinking skills and abilities of students through the identification of a relevant strategic management problem for a Tourism and Hospitality business and the development of a viable strategic solution for that problem.

Important Instructions

This Assessment is individual and contributes 30% to the final mark for the course.

The word count limit is 1,500 words, excluding Appendices, References and Quotations.

Times New Roman 12 point font and 1.5 line spacing. APA referencing

Header to contain student names and identifier numbers only.