Foreign Market Entry Strategy
INSTRUCTIONS
When preparing for your discussion post on this case, it is recommended that you read through it several times.
- Read through it the first time to familiarize yourself with the prompt.
- On the second reading, consider your assigned role in the situation, and let that guide your perspective. Look deeper at the details: facts, problems, organizational goals, objectives, policies, strategies.
- Next, consider the concepts, theories, tools and research you need to use to address the issues presented.
- Then, complete any research, analysis, calculations, or graphing to support your decisions and make recommendations.
BACKGROUND INFORMATION
The following market-related factors can influence an organization's choice of foreign market entry techniques (Sarapovas, Heuettinger, & Rickuset, 2016):
- Market attractiveness
- Demand uncertainty
- Country risk
- Legal restrictions
- Cultural similarity between home and host nation
The weighting of the market-related factors will depend on the specific organization and their mission and strategic objectives.
DISCUSSION PROMPT
After completing the module's reading, select one of your final project countries (developing or developed), and answer the questions.
Tasks:
- Complete the following:Using one of your Final Project countries (developing or developed) and, after researching each of the five market-related factors (Sarapovas et al., 2016), discuss how you would weigh each factor using a 100% scale (i.e. - one factor can be 25%, while another can be 40%, but the total for all five factors must equal 100%). Ensure your choices of weighting values are supported by sound reasoning and substantive research that demonstrates you understand your selected country.
- How would your organization's (Sustainable Goods) international operating experience impact how you weight each of the five factors?
- If you had to add one additional market-related factor, what would it be and why? Make sure you support your choice with sound reasoning.
- When responding to at least two classmates, provide substantive feedback on why their chosen weighting would not be appropriate for their chosen country. You must support your response to your peer with well-researched information (you should use one or more scholarly sources to support your response).
It is highly recommended that you utilize the Excelsior College library to conduct your research. All students/researchers must be able to discern what is solid, source/reference material and what is not.
So, what is scholarly (sometimes referred to as peer-reviewed)?
Scholarly sources can generally be identified by several features:
- Content (topic being discussed)
- Audience (for the layperson or someone familiar with the research on the subject?)
- Language (higher level language and discipline-specific terminology)
- Intent (case study, report of experimental results...)
- Authorship (qualifications of author to write on the topic, usually an advanced degree with years of experience and research on the topic)
- Peer-review (material is evaluated by experts and only published if meets the discipline's standards)
- References (other materials used in the research process are listed in a bibliography or footnotes)
- Listing (check Ulrich's in the Research Databases to see if the publication is listed as refereed)
Ensure you support your responses with scholarly reference material using APA formatting.
REFERENCES
Šarapovas, T., Huettinger, M., & Rickus, D. (2016). The impact of market-related factors on the choice of foreign market entry mode by service firms. Organizations & Markets in Emerging Economies, 7 (1), 34-52.
EVALUATION
See associated rubric.
Consult the Discussion Posting Guide for information about writing your discussion posts. Be sure to check your work and correct any spelling or grammatical errors before you post it. When you are ready to post, click on the "Create Thread" button for a new thread or "Reply" to respond to a previous post. Then, copy/paste the text from your document into the message field, and click "Submit."