Forecasting and Planning - Identifying Recruits Cace -Study - Yahoo

Case Study

When Marissa Mayer became CEO of Yahoo, one of the first things she focused on was upgrading the company's talent assets.124 Because top technology talent is in such high demand, and because Yahods declining performance had made it an unattractive employer, Yahoo was not having much success attracting top talent through conventional means.

Mayer understood that many talented employees had resigned from Yahoo over the previous few years. and recognized that they could be very important to Yahods talent turnaround and future success.

Yahoo also realized that, because hiring and developing new employees can take years compared to hiring back experienced people, it could be faster and more effective to reach out to ex-employees.

Recruiters sent official Yahoo employee welcome packets titled "Yahoo! welcomes you" to ex-VPs, project managers, and lower-level engineers with the word "Back!" hand written after the title.125 The contents of the packet describe how much the company has changed under the new CEO, and how Yahoo wants to speak with the recipient about "big opportunities."

The unorthodox strategy seems to be working. Within a year 14 percent of Yatmo's new hires were boomerangs, or one in every seven new employees.126

Questions

1. Think of the previous jobs you have held. Are there any previous employers to which you would consider returning? What would it take for the companies you used to work for to get you to reapply with them?

2. What are some advantages and disadvantages for Yahoo of its boomerang hire program?