Ford motor company owns several brands ford lincoln mercury, Ask an Expert

Management Studies

Ford Motor Company owns several brands: Ford, Lincoln, Mercury, Mazda, Volvo, Jaguar, Land Rover, and Aston Martin.

Within each brand are many models, each of which has a unique identifying name. Wouldn't it be easier to just identify them all as Fords? Justify your answer.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92038183

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