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For your individual work, write a one - two page paper that answers the following questions:

Consider the BP oil spill that spawned a heavy public relations campaign after beaches were closed and wildlife was affected.

  • Did BP use a proactive or reactive strategy? Explain why.
  • Was the strategy effective? Why or why not?

In a 1-2 page essay paper, answer

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M91936466
  • Price:- $20

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