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For your first assignment, you will critically examine the theories presented in Units 1 and 2 and then apply those theories to a current, publicly traded company. Write a paper in which you complete the following:

Critically analyze, compare, and contrast the theories of disruptive innovation and value innovation. This means you will need to define each theory and then compare and contrast these theories: How are they alike? How are they different?

Choose any publicly traded company (listed on any stock exchange, such as NYSE, Tokyo, et cetera) and analyze that organization's capacity for strategic foresight and opportunities for disruptive or value innovation, based on your analyses of the theories. As part of your evaluation, consider the organization's successes and failures in this capacity, focusing on events within the last five (5) years.

Marketing Management, Management Studies

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