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For your discussion post this week, visit YouTube to search for and view several past Super Bowl ads. Compare Super Bowl ads over the last few years.

Discuss what types of strategies were used. Have the strategies changed over time? If so, why do you think they have? If not, why not?

Which strategies do you think are the most successful?

In your responses to classmates, compare your findings to your classmates' findings. How do you think advertising strategies may change in the future?

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