For years ferrari has been known as the manufacturer of, Ask an Expert

Management Studies

For years, Ferrari has been known as the manufacturer of expensive luxury automobiles. The company plans to attract the major segment of the car-buying market who purchase medium-priced automobiles. As Ferrari considers this trading-down strategy, what branding strategy would you recommend? What are the trade-offs to consider with your strategy?

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M9210212

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