For this week's Critical Thinking Assignment, you are being asked to create a short web-based survey on television viewing habits, and then to discuss your experience and findings. Survey methods, especially today's web-based surveys, offer extraordinarily powerful ways for you to conduct research as well as gather information related to your customer demographics, buying habits, and satisfaction rates
Option #1: Marketing Research Assessment Paper
In a well-written paper, discuss your experience using SurveyMonkey. What claims does the company make for its service? How much would it cost if you wished to use it for longer surveys and more respondents? Do you know of comparable services? Discuss the results of your survey. What did you learn? Support your discussion with research.
Your paper should meet the following requirements:
- Be 2-3 pages in length
- Cite a minimum of three credible sources
- Be formatted according to APA Requirements
- Include your 10 survey questions in an appendix at the end of your paper; this appendix does not count toward the page requirement.
Survey Link: https://www.surveymonkey.com/r/ZTPX3XF
Result:
1) 75% from 25-34. 25% from 35-44
2) Ethnicity : White 100%
3) 75% Spend less than 2 hours watching TV everyday. 25% 2-5 hours a day
4) 50% has only few channels at home. 50% has more than 20 channels
5) 50% has 2-4 TVs at home. 50% has more than 4 TVs at home.
6) 50% Use TV to watch the show. 25% Use laptop/computer. 25% do not watch TV