For this unit, you will choose one of the options below and write an analysis of a text. ("Text" includesnot just written works, but also print ads and TV commercials.) Analysis is concerned with how meaningis conveyed, and in your essay, you will be asked to explain how a particular text, or series of texts, getsits point across. You will have to make sure you do not simply answer the questions listed with theoption you choose. Instead, you should consider the questions as you conduct your analysis, and useyour responses to help shape your thesis. As you write, keep in mind the guide to writing analyses fromthe NFG.Papers should be 3-4 pages double-spaced, and should follow the full formatting guidelines outlined onthe syllabus.
Identify a print, TV or Web advertisement aimed at influencing a consumer's decision on a technologyrelatedpurchase. Analyze the visuals and the words in the ad to describe how the product is presented.How effectively does the ad meet its goals? Can you identify any problems with the ad that mightundermine its success? What assumptions about technology - and about the ad's audience - appear tobe operating within the ad?If you choose a print ad, provide a copy. If you use a Web or TV ad, provide a link (many TVcommercials can be found online; if not, be sure to include an appropriate amount of summary in youressay to enable readers to follow your discussion).
Identify a print, TV or Web advertisement aimed at influencing a consumer's decision on a technologyrelatedpurchase. Analyze the visuals and the words in the ad to describe how the product is presented.How effectively does the ad meet its goals? Can you identify any problems with the ad that mightundermine its success? What assumptions about technology - and about the ad's audience - appear tobe operating within the ad?If you choose a print ad, provide a copy. If you use a Web or TV ad, provide a link (many TVcommercials can be found online; if not, be sure to include an appropriate amount of summary in youressay to enable readers to follow your discussion).