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For this semester project, your are to decide on a product or service to make a short 45 to 60 second commercial using a cell phone or video camera to record the spot. I want you to have some fun with this. You can be funny, serious, goofy, or whatever you choose when making the short video, just make sure you keep everything legal and somewhat morally sound.

Develop a short paper (2 to 3 pages) on the Four P's associated with the product or service chosen. Upload your video commercial to YouTube and include the link to the YouTube video in the paper.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91782020
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