For this case study, you are to conduct web-based research in an attempt to understand the obstacles which Tim Horton's experienced in their attempt to expand from Canada into the US, as well as their reasons for expansion, competition faced, and future plans. Some websites which might be used as starting point include the following:
http://business.financialpost.com/2014/08/30/tim-hortons-takes-on-the-world-how-going-global-could-change-the-soul-of-canadas-coffee-chain/
http://www.usatoday.com/story/money/business/2014/08/25/burger-king-tim-hortons-fast-food-restaurants/14568629/
Based on your research, and the conclusions you formed, you are to answer the following questions:
- What reasons did Tim Horton's likely have, for wanting to expand outside of Canada? How did Tim Horton's fare in their expansion plans?
- Based on your research, is there always a calculated method of making expansion decisions?
- From your research on this case, do you believe there a way to measure success for global expansion? What metrics for success would you define?
- Based on your research, what were the obstacles Tim Horton's faced when expanding, as a result of being within the food and beverage industry?