For this assignment, you will put yourself in the role of a CEO and create some strategies and an execution plan to achieve your proposed strategies. Here is your scenario: You are the CEO for Grocery Excellence---a company that is a manufacturer of refrigerated cases for grocery stores. Create a formal strategy statement and execution plan for the following company objectives: Select 3 from the list below.

• Expand your company customer base from just the East Coast to the rest of the United States.

• Increase your profit margin 10%

• Increase your sales volume by 15%.

• Improve corporate image and reputation and brand awareness

• Lower manufacturing production costs/overhead Be detailed in your strategy planning and how you will execute the plan.