For this assignment I have chosen the topic "Australian dairy farmers" and company name"paramalat " it's an Australian dairy company need this report based on that

This assignment is in report form with the following headings:

- Executive summary
- Clear and concise target market, segments and positioning (includes positioning mapping) followed by the company
- Comments on both Micro and Macro environmental forces affecting the company
- Brief analysis of consumer perceptions and behaviour about the brand/company
- Marketing Mix (brief discussion)
- Your comments or any recommendations

References Harvard style

Research at least 3 to 4 academic articles on the topic

To do well groups need to do a quality research and follow the structure with application of marketing concepts.

Assessment Criteria for Written Report

Clear and concise explanation of the respective organization and its competitive context. Comprehensive analysis of all relevant issues.

Demonstrated understanding, logic and reasoning evidenced in report.

Application of theories/concepts to industry/real products/services.And other relevant examples and ideas provided by the student to demonstrate an understanding of the theory.

Report should be clear and follow the requirements.