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For the questions below I am looking to open an online business selling alcoholic infused cupcakes ranging from a dozen to catering entire events. This business will be based in Michigan. The average cost of a dozen cupcakes will be $30(mini) $40(standard) $45(jumbo) plus tax and shipping.

Your presentation must

· include a succinct analysis of the industry in which your business will operate

· include a succinct analysis of the market in which your business will operate

· clearly identify your target market segments and their size

· summarize your competitive advantage and key differentiators

· include an estimate of your likely market share and first-year sales

· identify the likely profit margins and return on investment that are typical in the industry your business will operate

· clearly indicate the necessary start-up costs and state how you expect to fund the business

Operation Management, Management Studies

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