For the past few weeks, we have identified marketing techniques, personal branding and created a SWOT Analysis. Now it's time to use all of these concepts in a "real world" scenario.

Please develop a marketing plan for a healthcare facility that was recently cited by the OIG (Office of Inspector General), or has been investigated by a journalist (eg., newspaper article, journal). The marketing plan must include a cover page, reference page and must be completed using Microsoft PowerPoint.

Please answer the following items in your marketing plan:

1. Organizational Summary - Explain why the company is in trouble

2. Analysis of the External Environment - (Public perception, economy)

3. Threats and Opportunities                                                          

4. Marketing Goals and Objectives                                   

5. The Target Market

6. Competition - List possible competitors                                              

7. Marketing Strategy                                                           

8. Action Programs (Marketing tactics)                       

9. Budgets - How much money do you think this would cost?