For the fourth component of your marketing plan, answer the problems listed below. This component will be due at the end of Unit IV, and your answer to each problem should be at least 400 words (except for problem 2).

1. Discuss what brand elements would be most useful for differentiating your company's brand from competing brands.

2. In a sentence or two, what is the appropriate positioning for your company's product?

3. What factors will you use to determine your company's strategic group, and what competitive strategy would be most effective as your company introduces this new project?

Keep in mind that there will be a new component added to the project in each unit. Manage your time wisely.