For the Company J C Penney,

Identify a potential threat or opportunity facing this organization. Then, identify a specific strength that this company possesses and suggest how the organization could exploit this strength to overcome the potential threat or exploit the potential opportunity you have identified in its macro environment. (So, do not suggest what the company has already done; rather, identify a specific strength it has now and a possible threat or opportunity you have identified in its macro environment that it must still address).

Strategically, how could the organization improve on a specific weakness you have identified so that the organization becomes more competitive?