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For several years you have owned a small specialty bookshop in a town that has several colleges and universities. You sell some textbooks but mainly cater to a broader customer base. Your store always sticks the latest fiction, nonfiction, and children's books that would be considered best sellers. You suspect this is caused by the growing popularity of e-books and e-readers such as Kindle and Nook. Some of your friends say it's time to close up shop because your market is dying. Do you agree that it is hopeless, or can you do SWOT analysis to identify your core competencies and develop a strategy that might yet save the store? Will you choose to implement a cost leadership strategy or a differentiation strategy?

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