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For News Summary, your need to find a recent news article (between August 25 and October 27, 2015) that addresses one of the topics discussed in class (e.g., consumer behavior, buying influence, competition, new product development, segmentation, targeting, target markets, positioning, pricing advertising, promotion etc.)

find:

1. Main topic of discussion:

2. write summary

3. major implication.

Marketing Management, Management Studies

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