For Lululemon, a yoga and fitness retailer, 2013 was a turbulent year. Lululemon had a number of product issues and the CEO seemed to place the blame on customers rather than on the company.

The following websites detail the events of 2013:

• Lululemon Admits Its PR Disasters Are Hurting Sales

• Chip Wilson, Lululemon Guru, Is Moving On

• Lululemon Founder Chip Wilson Issues Apology Following Thigh-Rubbing Pants Comments

Using the five I’s strategic analysis stages, write a paper analyzing how you might use the five stages to help Lululemon deal with its strategic stakeholders to avoid future public relations issues.

a) Overview-

b) Identification of the Issue:

c) Interested Strategic Stakeholders:

d) Incentive of Stakeholders:

e) Information About Issues:

f) Strategies for Interaction:

g) Conclusion: