For Johnson & Johnson Company,

1). Which business segments are highly profitable? Can it generate future expansion? Create a matrix of the top 5 most profitable businesses/future expansion and implications for each.

2). Create a Core Competencies Matrix of Johnson & Johnson's top 5 core competencies. In this matrix, include the core competency, the businesses that utilize them, a rating for each (1-5) and the rational/implications for each.

3). What does the company's diversification strategy look like (Use the Rumelt's typology - single, dominant, related or unrelated - are there linkages, limited links or unrelated links between the businesses? Determine if it is greater or less than 70% of overall revenue)? What are the implications of this strategy, and how is this consistent with the core competency matrix?

Please provide works sited for all research used.