For following question match the description to the correct part of the IMC mix. Mega Deal, the newest big box membership store has discovered that it can determine the approximate ages of the children in their customers’ homes and design marketing campaigns targeting the moms with special offers. This is an example of what emerging trend in marketing?

Guerilla marketing

Advertising

Sales promotion

Personal selling

Data management

For following question match the description to the correct part of the IMC mix.

Famous Foods is sending out 500,000 postcards with a QR tag that allows customers to connect directly to their Website and get free recipes and party ideas.

Guerilla marketing

Advertising

Sales promotion

Direct marketing

Personal selling

For following question match the description to the correct part of the IMC mix.

Tupperware changed the home goods industry by hiring ordinary housewives to host parties at which demonstrated the product and took orders on the spot.

Sales promotion

Public relations

Personal selling

Data management

Micro targeting