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For each communication objective, we need to provide two communication strategies. At least one of these strategies needs to be a written audience, and the other can whatever. You can use the same type of trategy for multiple objectives though. We have to include the deliverables for each strategy (key audience, publics, specific media outlets, etc) as well as how we plan to evaluate the effectiveness.

Ramadhanya: 1. Fireball is 100% safe to drink (and fun) = reducing offensiveness - Differentiation (other companies also use propylene glycol) + clarification - denial (facts and stats)

For this section, I was thinking one of the ideas could be to do an official press release for the website.

MKTG PR

- Write about fireball 100% safe to drink

- Write about if other companies also use the propylene gycol

- Clarification - denial (facts and stats)

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Marketing Management, Management Studies

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