It is basically said that political risks are among the most significant ones to consider when a firm is considering committing itself to invest in the foreign country. For any firm of your choice, you’ve been asked to:
a) Discuss and illustrate out the political risks signals which the firm needs to pay attention to.
b) Recommend proper responses which the firm might adopt to mitigate the political risks.
You’ve just been hired as, in the newly created post, Marketing Communication Manager in the firm that is now firmly intending to export its branded products. You’ve been asked by Executive Vice-President – Exports Division to prepare a report in which you:
a) Discuss and illustrate out the factors which need to be considered when developing an international marketing communication campaign.
b) Evaluate the benefits of the standardized international marcom campaign.
For any firm of your choice, outline an international marketing plan which would make sure its cross-border growth. All suggestions should be adequately justified.