Following quantitative research design

The data collection process is always a fundamental element in empirical research.

For this week's Key Concept Exercise you will shape your research idea within the context of a quantitative research framework, analyse the optimal data collection process that could align to your research idea, explore the strengths and weaknesses of the chosen technique, and finally critically discuss the potential validity and reliability of the data that you plan to collect.

• In approximately 500 words, explain how your research ideas could take the shape of a quantitative research project.
• In formulating your Key Concept Exercise, consider the following questions:
  • What specific methods would you implement for data collection and analysis?
  • What type of data would you need to tackle the research question(s)?
  • What are the strengths and weaknesses of the research design?
  • Can you recommend ways to maximise the validity and reliability of the data to be collected?