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Focus Groups: Write a 2-3 page paper. In your paper document the steps you would take to organize a "focus group" for the product you are developing for this course.

Include a discussion on:

Who you would invite (and why)

What questions you would ask (provide 5 sample questions)

What information you hope to gain

How you would compensate the participants for their time.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91267068
  • Price:- $30

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