Firms are increasing their use of search engine marketing, Ask an Expert

Management Studies

Firms are increasing their use of search engine marketing in which they pay search engines such as Google and Bing for priority position listings.

And social media sites such as Twitter are generating revenue by offering to sell "search words" to firms so that their posting appears on top. Are such practices ethical? Are consumers being deceived when a firm pays for priority positioning?

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M92041193

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