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Management Studies

Q. The Walt Disney Corporation is in the following businesses: theme parks, Disney Cruise Line, resort properties, movie, video and theatrical productions, television broadcasting, radio broadcasting, musical recording and sales of animation art, Anaheim Mighty Ducks NHL franchise, Anaheim Angels Major League Baseball franchise, books and magazine publishing, interactive software and internet sites and The Disney Store retail shops.

Based on the above list, find out whether or not Walt Disney's line-up reflects a strategy of related diversification, unrelated diversification, or a combination of related and unrelated. Explain & justify the extent to which the value chains of Disney's different businesses seem to have competitively valuable cross-business relationships.

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M9350041

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