Q. Case - Marketing at Vanguard. MKTG 500 Students will respond to the subsequent:
Find out the four Vanguard client services areas of full-service institutional, investment-only institutional, core retail and high-net-worth retail using the Boston Consulting Group Matrix.
Design a marketing strategy for each type of service at Vanguard.
Examine the competitive advantage which Vanguard may have in the market place.