Select industry in which two or more companies has historically competed to sustain considerable share of marketplace. These could comprise: Apple and Microsoft, Coca-Cola and Pepsi-Cola, GM and Ford Motor Company, or any other well-known pair of competitors.

1. Find out how each corporate culture varies from the other.

2. Examine three (3) ways which each unique culture has benefited by other's competition.

3. Speculate how each would continue to thrive if its present corporate culture would require to change in near future. Make sure to state what change(s) you are speculating on and what led you to recognize that possibility.

4. Utilize at least five (5) quality academic resources in this assignment.