Find any specific marketing stimulus that you have recently seen (e.g., specific print ad, a billboard, Internet web page for a brand or company)  that you feel has not been getting as much attention as  it could and:

^{1) Describe the stimulus and attach a picture of it (e.g. print ad, screen shot of web site, picture of billboard);} 

^{2) Provide a few suggestions (at least 4) based on factors that determine the amount of attention that a stimulus will tend to receive as to what      the marketer might realistically do to increase the amount of attention given.}

^{3) Be sure to consider and discuss the cost and feasibility of such changes, (e.g., changing a newspaper advertisement from black and white to     color will increase  cost dramatically)}

^{4) Be  sure to consider and discuss how you might measure the success of your revised  approach.}