Find a recent news article within 3 years about an organization that changed its marketing strategy.

Explain what that marketing strategy before and after was and the reasons for the change?

How did the organization (implementation approach per exhibit (9.3) approach the development and implementation of the new strategy.

Utilizes each of the advantages and disadvantages (exhibit 9.3)

Underline and bold each advantage and disadvantage that you use.

UNDERLINE AND BOLD EACH ADVANTAGE AND DISADVANTAGE THAT YOU USE. INCLUDE SOURCES

Please note that you are limited to a single page and it must be single spaced

Exhibit 9 can be found below

Approaches to Marketing Implementation (Exhibit 9.3)

inImplementation by Command

Adv: Makes decision making easier; reduces uncertainty

Dis: Does not consider feasibility; divides the firm; employee motivation

Implementation Through Change

Adv: Considers the relationship between planning and implementation

Dis: Clings to “power-at-the-top” mentality; can take a long time

Implementation Through Consensus

Adv: Incorporates multiple viewpoints; can make implementation easier

Dis: Slows the strategy/implementation process; potential for groupthink

Implementation as Organizational Culture

Adv: Eliminates barriers; can lead to a strong corporate vision

Dis: Increases employee costs; can be painful and time consuming