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Find a legitimate news article ( no Wikipedia or someone’s blog) online that describe a company or product that misrepresented itself in advertising or promotion.

An example is the Sketchers toning shoe that was proven not to tone the body as you walked.

Find an other example like this that misrepresented the advertising. Then answer the following.

Tell us about the results of this misrepresentation on the company’s and product reputation

What could company do realistically to improve its image after a situation like this occurs? Be specific with actionable ideas.

Operation Management, Management Studies

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