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Find a brand / product whose photos you like, or find interesting in some way.

PART 1: Analyse your chosen brand / product briefly.

Brand positioning?

  • What is the target audience?
  • Brand values?
  • Brand promise?
  • Imagined users?
  • Etc.

Who are the competitors to your brand? How is your brand different from them?

PART 2: Describe and analyse the style of the photos.

  • Overall aesthetic feeling or style?
    • Composition?
    • Types of spaces?
    • Types of people? Individuals? Groups?
    • Posed? In action? Candid photography?
    • Facial expressions?
    • Is the clothing significant? Shared dress code?
    • Colours? Black and white? Emphasised colours?
    • Cool / warm photos?
    • Colour saturation?
    • Angle of shot? (eye-level, from below, from above...)
    • Lighting?
    • Soft or hard contrasts?
    • Depth of field? Blurry or sharp?
    • Motion shown either as blurry or stopped and sharp?
    • etc.
  • References to other culture?
  • Analyse what the photos are doing for the brand.
  • What messages are they sending?
  • Do the photos tell a story?
  • What kind of mood are they creating?
  • Why do you think these particular photos have been chosen? Why their style?
  • Is the photographer well known? Why do you think this particular photographer was chosen?
  • Do you think the style of the photos...
    • suits the target audience?
    • limits the target audience, so that expanding to new market segments would require different styled photos?
  • Do the photos fit the overall branding of the brand / product? Etc.

PART 3: How do the competitors use photos? How do they differ in their use of photos?

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M93052055
  • Price:- $30

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