FINANCE & MARKETING ASSIGNMENT

Individual Assignment

Rotary Engineering UK Limited: I've seen the light!

This case study draws on a real issue facing an engineering manufacturing company in 2016.  For reasons of confidentiality, aspects of business information and the financial data provided in the second half has been constructed specifically for this assignment, although these do reflect general market conditions/prices and will be in line with anything you encounter.  Everything else is real.  Rotary Engineering UK Limitedhave been a key competitor in the specialist sector highlighted.  They collaborated in the construction of this case and this is now being used as the basis for exploring fresh opportunities for potential business development.

In pursuing the research you are required to undertake in order to complete this assignment you should NOT attempt to contact Rotary Engineering.  You will be exploring opportunities BEYOND any existing activities.

Research Requirement

In making business decisions, there are always multiple factors to take into account.  Many of which will not be evident to outsiders.  It is not the purpose of this task, therefore, to question or challenge the decision of Rotary Engineering.

Your task is to explore the current market conditions within the UK and to establish whether or not companies like Rotary who have chosen to remain suppiers/installers of solar panelling have a viable market.  Sufficient to sustain themselves until 2020.

Your Specific Task:

You are seeking to demonstrate the viability or otherwise of this opportunity for an existing solar panel operator and in doing this are expected to demonstrate an understanding of the demand for solar panels, the nature of the customers they might be supplying, the basis of competition and any market conditions that will affect demand and the potential for long term profitability.  PLEASE NOTE - that a potential customer might be another company within the supply chain of the end user.

Specifically, you need to:

• Provide a 'picture' of what the market currently looks like, which might include alternative power options,
• Identify key competitors (not just solar!) and primary customers,
• Indicate future potential market demand (degree of static/growth/decline) - as in, provide recommendations on how you see the market developing,
• Demonstrate, financially, what this will mean in terms of a return on their investment. Note: you will use your financial calculations to demonstrate whether this is a viable market of not.

Attachment:- Assignment.rar