FINAL PROJECT

TITLE: "STRATEGIC BUSINESS PLAN"

OBJECTIVE OF THE BUSINESS : TO SUPPLY PRODUCTS, AUTOMOTIVE PARTS AND TECHNICAL SERVICES IN THE WEST OF AFRICAN COUNTRY. ASSUME BUSINESS IS PROFITABLE AND THE TARGET IS FOR PEOPLE THAT IMPORT AUTOMOVILE FORM NORTH AMERICA AND EUROPE.

THE PURPOSE OF THE PROJECT IS TO DEVELOPE A STRATEGIC BUSINESS PLAN FOR A COMPANY THAT PROVIDE AUTOMOBILE PRODUCTS, AUTOMOTIVES PARTS AND TECNICUAL SERVICES IN WEST AFRICAN COUNTRIES.

1. EXECUTIVE SUMMARYE

What is your business? Why do you thing is necessary? What products or services does the business sell / offer? How will the lives of customers change?

2. TEAM PROMOTORT

Name, age, training, experience, skills and availability

3. BUSINESS BALUE AND MODEL PROPOSAL

What is your business? On what sector/groupe, field does it settle? What products or services does the business sell / offer? What do your customers earn with your value proposition?

4. POTENTIAL PARKETI AND CUSTOMER PROFILE

Where is your potential market?

Can you calculate it?

Who is your strategic client?

What key variables define that client?

Can you create community?

5. ANALYSIS OF THE ENVIRONMENT AND COMPETITORS

What environment variables are the ones that favor your business?

Are there already established companies that have business models similar to yours? What rate of growth has the industry / segment of the industry followed in recent years? Is there a possibility that new entrants with financial capacity enter your segment?

6. Strategic business objectives

What business objectives that will guide your plan during the next 3 years?

7. MARKETING PLAN

7.1. Product

7.2. Price, on what have you based the pricing strategy?

7.3.Distribution, what kind of distribution will you follow to reach the market?

7.4. Communication, how are you going to position your brand in the market?

8. BUSINESS PLAN

8.1. Commercial strategy

8.2. Sales force

8.3. Commercial processes

8.4. Argumentary

8.5. Commercial agents and / or collaborators

9. ECONOMIC AND FINANCE PLAN

9.1.Operating Account: Variable and Fixed Income On what basis are the scalability of the business?

9.1. Treasury management: collections and payments

9.1. Balance sheet

9.1.Ratios of business: Economic Profitability, Liquidity, Indebtedness, Deadpoint

9.1. Required investment and funding sources

10. IMPLANTATION

10.1. Legal form

10.1. Organizational structure

10.1. Implementation schedule