Final Portfolio Assignment: Creating a Global, Digital Market Entry Strategy

Global, Digital Entry Strategy and Presentation: This is your final assignment and will become part of your CUC MBA ePortfolio. In this assignment you will identify the financial metrics to measure your success and the forecast in revenue, costs and ROI for your digital market entry proposal. This assignment will require the assembly of the previous marketing assignments into your global marketing plan and then the addition of your financial numbers.

Metrics – Identify and explain the metrics you used to define a successful launch and marketing communication plan. How will you measure/ optimize the integration of all the digital marketing techniques within the digital marketing plan?

Reach, frequency, continuity and impression analysis from the digital campaign initiatives.

QR code on print ads

Google Analytics on web advertisements or sites

Sales Promotion – increase in sales from the event or response to the ad

Financials- Forecast, Expense Budget and ROI (Future projected profits)

Forecast the Sales Year 1 – 3 with your plan in place

Forecast the expenses Year 1 – 3 with your plan in place

Identify the future projected profits in an ROI (Return on Investment)

Identify a leadership framework or method to evaluate ethical issues within your global marketing strategy and tactical plan.