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FINAL EXAMINATION - MARKETING PROJECT

1. Which pricing method and PRICE strategy did you use for developing your food menu? Why do you think it is best?

2. How did you DIFFERENTIATE your brand from competitive brands in the same fast food category? Why will it work?

3. Are you going to use any special PROMOTIONS to attract new customers to your restaurant? How often and when?

4. What type of ADVERTISING MEDIAdid you plan on using to promote your brand? How much money is your budget?

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