Few media-image vehicles enjoy improved image in comparison, Ask an Expert

Management Studies

Few media-image vehicles enjoy improved image in comparison to other media vehicles. Media-image improves the communication value of advertisement. Good repute of editorial board well established media enjoy better image among public therefore advertisements given in such media enhance the credibility and trust of advertisements. Therefore media with good image should be selected.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9574957

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