(Answered) Feisla inc is a manufacturer of high-end smartphones it

Management Studies

Feisla Inc. is a manufacturer of high-end smartphones. It therefore caters only to the upper class and the upper middle class. However, the company soon realizes that it has enormous growth potential among middle-class consumers. To tap this potential market, it releases a new range of smartphones that are less expensive. This move proves to be successful and eventually helps the company gain a larger market share. Which of the following concepts does this scenario illustrate?

Line modernization
Dual branding
Pure bundling
Line stretching

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