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Factors affecting media Planning:-

(1) Nature of Product: Product to be advertised is able to be industrial/technical product or consumer product: Industrial/Technical products are able to better be advertised in their specific trade-journals/magazines. Consumer products are able to better be advertised through mass media such as:

-  Television

-  Newspaper

-  Outdoor Advertising etc.

Likewise products for export can be advertised in such magazines which have circulation on other countries like- 'Product finder', 'products from India'. Fashionable products are able to be advertised in fashion magazines like-

-  Film fare

-  Femina

-  Stardust etc.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9574942

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