External Environment and Success-In a business setting, the external environment is beyond the direct control of a company, but it plays an integral role in the success of the company.
What makes the external environment so critical to success and yet so difficult to interact with?
External Environmental Factors- To understand the competitive environment in business, managers need to gather the required information. Gathering the relevant information could be time consuming but is an important activity that has potential to impact overall business strategy.
What are the external environmental factors that a company should be aware of? Remember to consider both sides of this topic.