External Environment: Analyze SOUTHWEST AIRLINE external environment for the conditions and factors surrounding it that influence its activities and choices, including its business strategies. External forces the organization does not control include the following:

Future trends—in the field or the culture.

Economy—local, national, and international.

Funding sources—foundations, donors, legislatures.

Demographics—changes in the age, race, gender, culture of those served by the organization.

Physical environment.

Legislation.

Local, national, and international events.