(Answered) External and internalanalysis of the bay this essay should

Management Studies

External and internalanalysis of "the bay", this essay should focus on the retail business of the bay.

External analysis should have General Environment (AKA "PESTEL").

2012_General Environment .jpg

External analysis also should include industry analysis, which needs to analysis 5 forces:

1402_Competitive Environment .jpg

The internal analysis should include the value chain; it needs to connect with the 5 forces.

Finally, you should find out what is the problem the bay facing at.

This report at least 5 pages, double space, it needs to have at least 4 references.

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