Q. "Ethel's Chocolate Lounges: Back to the Future? Chocolate Lounges Taste Sweet Success" located in the course shell under the Week 2 tab.

You are to write a three to four (3-4) page report based on the "Ethel's Chocolate Lounges: Back to the Future? Chocolate Lounges Taste Sweet Success" case and address the following topics:

1. Express the type of consumer buying decision that best Expresss the choice to indulge at Ethel's.

2. Discuss the factors that influence a consumer to spend money and time at Ethel's.

3. Justify which factor you think will motivate a consumer the most.

4. Determine illustrate what needs the Ethel's experience appeals to most. Explain your reasoning.

The format of the report is to be as follows:

Typed, double spaced, Times New Roman font (size 12), one inch margins on all sides, APA format.

Use headers for each of the criteria, followed by your response.

In addition to the three to four (3-4) pages required, a title page is to be comprised. The title page is to contain the title of the assignment, your name the instructor's name the course title and the date.

NOTE: You will be graded on the quality of your answers the logic/organization of the report, your language skills and your writing skills.